Walter Lee Newell was born Nov. 8, 1904 in Bollinger County, Missouri (which is located in the Southeast part of the state) and died July 2,
1993 in Los Angeles, CA. He was born in a community known as Sank, Missouri which
was a very small town with a general store and a post office in the store. He
was the first of seven children of Doc and Nora Newell. My grandmother Fern
Viola Newell was the second child and was born Jan. 17, 1907. Doc and Nora
purchased a general store in the community of Schlatitz, Missouri after the owner of the store passed away and the store was put up for sale. The Newell’s
lived for several years in that area before moving to Gravel Hill, Missouri.
Walter moved to St. Louis around the late 1920’s or the early 30’s. In his
1944/45 catalog he states he has been established in this business for over
twelve years. That would have put him back to around 1932 for his business. His
business included a cowboy store, a music store and the saddle shop. He had a weekly
music show on KXOX radio (St. Louis) in the 1940’s and I don’t know how many
years that went on. In 1943 my grandfather moved to St. Louis from Southeast
Missouri so my grandfather could help Uncle Walter in his business. My dad told
me that Uncle Walter got a lot of government work because of the war and could
not keep up with the orders and labor was hard to get. That was the reason for
the move. My grandfather moved back to Southeast Missouri in late 1945. My dad
can remember going to St. Louis in either 1949 or 1950 and visiting Uncle
Walter’s saddle shop. He can also remember Uncle Walter showing him a black
saddle with lots of silver on it. He told my dad he had made that saddle for
Roy Rogers. In his catalogs there are pictures of him and Roy together. He
closed the saddle shop in late 1950 or in 1951 and moved to Manitou Springs, CO, where he opened a western store selling western wear, new and used guns, and
items for the tourist business but did not make any more saddles that I know
of. He did make very good saddles, probably some of the best out there. He made
a working saddle, which he kept in stock and is shown in his catalogs. He also
made several custom saddles which were special orders. I think many of these
custom saddles are still around today.
M.S. Collins